Privacy Policy

Younglings World Privacy Policy

Younglings World is a children's storytelling brand operated by BUDS. We are committed to protecting the privacy of our visitors, customers, and community members. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

By using our website at theyounglingsworld.com, you agree to the terms of this Privacy Policy.

1. Who We Are

Younglings World is operated by BUDS. For any privacy-related enquiries, you can contact us at: support@theyounglingsworld.com

2. What Information We Collect

We may collect the following types of information:

Information you provide directly:

• Your name and email address when you sign up for Zuzu's Kindness Club newsletter
• Any information you provide when contacting us directly

Information collected automatically:

• Cookies and similar tracking technologies (see Section 6 — Cookies)
• IP address, browser type, device type, and pages visited — collected via Google Analytics for website performance purposes
• Referring website or search terms used to find our site

Information collected through purchases:

• We sell our products through Selar (selar.com). Any payment information, delivery address, or purchase data you provide during checkout is handled directly by Selar under their own Privacy Policy. We do not store or process your payment details.

3. How We Use Your Information

We use the information we collect to:

• Send you newsletters, kindness challenges, and updates about Zuzu and Younglings World (only if you have subscribed)
• Improve our website and understand how visitors use it
• Respond to your enquiries
• Comply with legal obligations

We will never sell, rent, or share your personal data with third parties for their own marketing purposes.

4. Legal Basis for Processing (GDPR)

If you are located in the United Kingdom or European Union, our legal basis for collecting and using your personal data is as follows:

• Consent — for newsletter subscriptions and non-essential cookies
• Legitimate interests — for website analytics to improve our service
• Contract — where processing is necessary to fulfil a purchase (handled via Selar)

5. Children's Privacy (COPPA)

Younglings World creates content for children, but our website is directed at parents and caregivers, not children directly. We do not knowingly collect personal data from children under the age of 13. If you believe a child under 13 has submitted personal information to us, please contact us immediately at support@theyounglingsworld.com and we will delete it promptly.

For users in the United States, our practices are designed to comply with the Children's Online Privacy Protection Act (COPPA).

6. Cookies

Our website uses cookies — small text files stored on your device — to help us understand how our site is used and to improve your experience.

Types of cookies we use:

• Strictly necessary cookies — required for the website to function. These cannot be disabled.
• Analytics cookies — used via Google Analytics to understand visitor behaviour anonymously. These are only set with your consent.
• Preference cookies — used to remember your cookie consent choice.

When you first visit our website, you will be shown a cookie consent banner. You may accept or decline non-essential cookies. You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site.

For more information about managing cookies, visit www.allaboutcookies.org.

7. Email Marketing

If you subscribe to Zuzu's Kindness Club, your name and email address will be stored with our email marketing provider, MailerLite. MailerLite is GDPR compliant and stores data securely. You can view their privacy policy at mailerlite.com/legal/privacy-policy.

Every marketing email we send includes an unsubscribe link. You may opt out at any time with no consequence.

8. Third-Party Links

Our website contains links to third-party platforms including Selar (for purchases), Instagram, TikTok, Facebook, and YouTube. We are not responsible for the privacy practices of these platforms. We encourage you to review their privacy policies before interacting with them.

9. Data Retention

We retain your email address and name on our mailing list for as long as you remain subscribed. You may unsubscribe at any time. Website analytics data is retained for 26 months in line with Google Analytics default settings.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the data we hold about you
• The right to correct inaccurate data
• The right to request deletion of your data ("right to be forgotten")
• The right to withdraw consent at any time
• The right to lodge a complaint with a data protection authority

To exercise any of these rights, please contact us at support@theyounglingsworld.com. We will respond within 30 days.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.